A common mistake that many people make when they are using
article marketing as a form of traffic generation is giving away
too much information in the article body. That doesn’t mean that
you don’t want to offer quality writing to your readers, but your
main goal is to get them to visit your site. That’s why you’ll want
to write your articles to entice the reader.

A good way to make this easy is to follow the A.I.D.A format of
writing articles. This stands for attention, interest, desire, action.

A. This means you want to capture their attention first with a
compelling headline and a great opening.

I. Then, you want to maintain their interest by showing them
how important what you’re about to say is.

D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.

A. This is a great way to get people to click on your author’s
resource box — the action you want — and to get more people to
visit your website.

It’s not at all uncommon to get a click-through rate of around
40% if you use the AIDA method.

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