Tip #7

You can always learn a lot by looking at and reading other people’s ads. For
example if you see that a certain website’s ad is always appearing in the top
spot of Googles’ PPC ads. You can be assured that they are making money
with that ad.

When reading their ad take note of the phrases that they are using. If they
have been running this ad campaign for any length of time, chances are
pretty good that they have been testing the click through rate as well as
the conversion rate of that ad.

One important note here — you do not want to copy what they are doing.
Now, there is nothing wrong with learning from successful people. You can
take some ideas and change them to make them your own.

When something is already working, there are always ways to improve it.

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