Tip #8

In addition to showing up at the top and right side of the search engines for
paid ads, you can also choose to show up inside other people’s website
content.

You’ve probably heard of Adsense. This is when web publishers (website
owners and bloggers) put Google’s ads in their content.

Where do you think those ads come from? You guessed it. Adwords. So,
yes, you can be on the other side of things and display ads on other people’s
sites.

This is called “content bids” and is a separate option in your Adwords
dashboard.

There are benefits to doing this. Content bids can give you more traffic,
especially since the ads show up among targeted niche content. Oftentimes,
you can get content bids very inexpensively.

Before you decide to jump on this, consider the main drawback to content
bids, too. That is that the people who are reading web content may not be
looking to buy things. They may not be in as much of a “shopping” mentality
as those searching on the search engines would be.

Many people choose not to turn on the content bids in order to save money.
You’ll have to test to see if it works for you and is worth your money.

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