Use Phrase Match, Broad Match, and Exact Match

Tip #6

There are three basic ways you can enter your keywords into the PPC engines as you bid on your keywords.

These three ways include:

1. Phrase match
2. Exact match
3. Broad match

Let me define those for you.

Phrase match is when your ad would appear for your keyword, plus additions to that keyword.

For example, if you enter your keyword as cowboy boots your ads would appear when people search for cowboy boots, as well as blue cowboy boots. Your ad would not appear if someone searched for boots cowboy or cowboy shoes.

Broad match is actually the default and it will make your ad appear whenever your keyword is used in any order.

You may show up for for cowboy boots and boots cowboy.

Exact match is when you surround your keyword with brackets. That means you want your ad to appear only when someone searches for that exact term.

That means your ad will appear only for the keyword cowboy boots and never for anything else.

Of course, when you combine these matching methods your ad will appear for many different combinations. It’s all about testing and figuring out what will work best for you.

If you want to be completely targeted and spend as little money as possible you should stick with exact match for now. Still, you may be leaving a lot of money on the table by leaving out broad match and phrase match.

—————sidebar————–

I found in the beginning PPC advertising to be very, say, scary. The thought of
spending 10′s, 100′s, or even 1000′s of dollars a day on PPC advertising just blew
me away. After all starting out I didn’t have the budget for PPC ads. Even though
you still control the daily amount spent. In other words it can brake the bank if
you do not know what you are doing.

I recommend learning all you can on how to use ppc before you jump into it. Google, Yahoo, and MSN offer tutorials on ppc advertising which I suggest reading. There are several marketers that offer courses and programs to teach you the ins and outs of PPC advertising.
You can take a look and see what is offered at these two programs. As always use good judgment in making any purchase online.

Google Massacre

Profit Miracle

—————-end sidebar—————-

Filed under: Advertising

Like this post? Subscribe to my RSS feed and get loads more!