PPC Tip #9

In addition to the standard keywords, you also want to bid on other
terms people might be searching for. One of the best strategies that
professional PPC users use is bidding on terms that are highly
specific.

Some examples would be:

Company URLs
Company names
Specific product names
Specific product names plus the word “review”

As you become more and more used to using PPC, you will find
additional terms to bid upon. You will also find some duds, so it’s
best to get rid of those as soon as you find out they are not working.
Fine-tuning your search terms will help you increase your traffic and
get targeted visitors.

Tip #8

In addition to showing up at the top and right side of the search engines for
paid ads, you can also choose to show up inside other people’s website
content.

You’ve probably heard of Adsense. This is when web publishers (website
owners and bloggers) put Google’s ads in their content.

Where do you think those ads come from? You guessed it. Adwords. So,
yes, you can be on the other side of things and display ads on other people’s
sites.

This is called “content bids” and is a separate option in your Adwords
dashboard.

There are benefits to doing this. Content bids can give you more traffic,
especially since the ads show up among targeted niche content. Oftentimes,
you can get content bids very inexpensively.

Before you decide to jump on this, consider the main drawback to content
bids, too. That is that the people who are reading web content may not be
looking to buy things. They may not be in as much of a “shopping” mentality
as those searching on the search engines would be.

Many people choose not to turn on the content bids in order to save money.
You’ll have to test to see if it works for you and is worth your money.

Tip #7

You can always learn a lot by looking at and reading other people’s ads. For
example if you see that a certain website’s ad is always appearing in the top
spot of Googles’ PPC ads. You can be assured that they are making money
with that ad.

When reading their ad take note of the phrases that they are using. If they
have been running this ad campaign for any length of time, chances are
pretty good that they have been testing the click through rate as well as
the conversion rate of that ad.

One important note here — you do not want to copy what they are doing.
Now, there is nothing wrong with learning from successful people. You can
take some ideas and change them to make them your own.

When something is already working, there are always ways to improve it.

Tip #6

There are three basic ways you can enter your keywords into the PPC engines as you bid on your keywords.

These three ways include:

1. Phrase match
2. Exact match
3. Broad match

Let me define those for you.

Phrase match is when your ad would appear for your keyword, plus additions to that keyword.

For example, if you enter your keyword as cowboy boots your ads would appear when people search for cowboy boots, as well as blue cowboy boots. Your ad would not appear if someone searched for boots cowboy or cowboy shoes.

Broad match is actually the default and it will make your ad appear whenever your keyword is used in any order.

You may show up for for cowboy boots and boots cowboy.

Exact match is when you surround your keyword with brackets. That means you want your ad to appear only when someone searches for that exact term.

That means your ad will appear only for the keyword cowboy boots and never for anything else.

Of course, when you combine these matching methods your ad will appear for many different combinations. It’s all about testing and figuring out what will work best for you.

If you want to be completely targeted and spend as little money as possible you should stick with exact match for now. Still, you may be leaving a lot of money on the table by leaving out broad match and phrase match.

—————sidebar————–

I found in the beginning PPC advertising to be very, say, scary. The thought of
spending 10′s, 100′s, or even 1000′s of dollars a day on PPC advertising just blew
me away. After all starting out I didn’t have the budget for PPC ads. Even though
you still control the daily amount spent. In other words it can brake the bank if
you do not know what you are doing.

I recommend learning all you can on how to use ppc before you jump into it. Google, Yahoo, and MSN offer tutorials on ppc advertising which I suggest reading. There are several marketers that offer courses and programs to teach you the ins and outs of PPC advertising.
You can take a look and see what is offered at these two programs. As always use good judgment in making any purchase online.

Google Massacre

Profit Miracle

—————-end sidebar—————-

PPC Tip # 4

Continuing our series on Pay Per Click advertising we take a look at a very
important aspect of any marketing campaign. The Landing Page.

One mistake that many people can and do make, is sending their PPC
traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for.
This will ensure that your visitor doesn’t simply click away the second they
land on your page.

People are often trying to find something very specific, and if it’s not clear
that you have what they want you’ll lose that visitor fast. If you make an
effort to customize a landing page that is relevant to your website you will
find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on
the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for
sale,” you want to make sure the page people come to clearly showcases
these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that
landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely
your traffic is to convert into sales.

Think about your own experience with searching for information or a
product you were interested in and how important the landing page was
for you when you reached it. Did it contain the information you were
looking for or did you click away because the information or product
was not relevant?

Nothing … say that out loud with me, “Nothing” … will grow your traffic better than an effective affiliate program. Nothing.

You are only one person who can only do so much on your own. You only have 24 hours each day to get things done.

But, what if you could tap into the profit pulling power of hundreds, even thousands of other people? What if there was an entire sales army marching across the web, all promoting your product for you?

You’d like that, wouldn’t you?

Ask ANY successful internet marketer on the planet what their #1 source of traffic is and, if they are honest, I’ll assure you that they’ll tell you it’s their affiliate program.

Seriously, find your favorite “guru” and ask them. Ask them if there is ANYTHING that comes close to their affiliate team.

Ask John Reese. Ask Mike Filsaime. Ask Jimmy D. Brown. Ask Frank Kern. Ask Ken Evoy. Ask Marlon Sanders. Ask Russell Brunson. Ask Derek Gehl. Ask Yanik Silver.

Ask ANYONE – don’t take my word for it.

None of these guys would be where they are today without their affiliate program. None of them.

Now, you can find out the secret to their success and duplicate it.

Would you like traffic that you couldn’t stop if you tried?

As we continue with ways to get more traffic to your site I wanted to combine tips #2 and #3
because they go hand in hand. Like planning, testing is also a very important factor in your overall advertising scheme and should not be avoided.

#2 – Test first

The best thing you can do after you’ve selected your keywords is to test them out. Don’t start out with a huge bid amount because you can quickly lose money that way. You’ll want to start off with a lower amount to see how many clicks you end up getting. It could be that you’re not getting as many as you expected, so you’ll want to increase your bids. Or, you might find that you’re seeing some traffic and high returns.

Don’t worry — testing doesn’t take long. You can determine within a few days whether or not you should discontinue your ads, tweak them, or keep them going as they are. Being cautious is the best thing at this point, because there are way too many people who dive in headfirst with PPC and then end up with a huge bill that just didn’t pay for the kind of traffic they received. If you do this right, on the other hand, the results from PPC can be faster and more profitable than they are with article marketing.

#3 – Split test your ads

Sometimes, people don’t click on our ads even when we think they’re great. There are many different reasons for this, and that’s why it’s so important to split test your ads. Pay Per Click engines like Google Adwords actually make this easier than ever. You can set up two or more different ads so you can see what is the better performer over time. I recommend that you take advantage of this because you might find that one ad never gets clicks and the other gets great clicks and conversions. Once you have these results, you can delete the non-performer and concentrate on the one that’s giving you the level of traffic and sales that you want.

It’s important to keep in mind that if people are searching and your ad pops up it should contain the keyword you’re targeting. That’s because the search engines highlight the keywords in your ad, which makes them stand out more to your prospects. This is a great way to get more clicks and more traffic.

Now, with the above said there is a system you can copy to increase your results in your ad camgaigns. For more information go to: PPC Profit Mircale.