I would like to continue the series on traffic tips. Most of the tips so far have
been on driving traffic using Article Marketing. Why? It is a long term solution
to getting traffic to your website or your affiliate offer that has, and will work
very well.

You know what you are doing to generate traffic, but it can be even more
helpful to know what your competitors are doing. This is especially true if you
know of a website that is ranking especially high in the search engines. You
can map what they’ve done based on their articles, and tweak their strategies
to perfection for yourown uses.

For example, if you go to ezinearticles.com… and search for the most viewed
articles in your niche, you can usually determine what other websites are doing
to rank so highly.

• You might take a look at the keywords they’ve used in the title.
• Notice the way they’ve crafted their article.
• Examine the resource box.
• You can also look at their profile and see just how many articles
they have submitted.
• Check out the website they are linking to as well.

That way you can find out their search engine rankings in Google to get a feel
for what these rankings are doing for them.

If you would like to learn more on how to drive traffic using Article Marketing
check out this hard-hitting no bs report.

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http://www.onlinesuccessideas.com/articletraffic

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One of the best perks about writing a lot of articles is that people
start to recognize you as an expert. This is an excellent thing for
you, because it means you’ll get a lot more traffic to your site.
In fact, if people are impressed enough by what you have to say
and what they find at your website you’ll discover that more and
more people start to link to you and recommend you to others.
When this happens, it becomes like a snowball effect of traffic.

The fact of the matter is, you are an expert because you’ve written
so many articles and you know so much about the topic. That’s
another reason why it’s so important to take advantage of the
author’s resource box, because it really helps to brand your website
and your name.

That way people start to recognize you as the authority.

A common mistake that many people make when they are using
article marketing as a form of traffic generation is giving away
too much information in the article body. That doesn’t mean that
you don’t want to offer quality writing to your readers, but your
main goal is to get them to visit your site. That’s why you’ll want
to write your articles to entice the reader.

A good way to make this easy is to follow the A.I.D.A format of
writing articles. This stands for attention, interest, desire, action.

A. This means you want to capture their attention first with a
compelling headline and a great opening.

I. Then, you want to maintain their interest by showing them
how important what you’re about to say is.

D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.

A. This is a great way to get people to click on your author’s
resource box — the action you want — and to get more people to
visit your website.

It’s not at all uncommon to get a click-through rate of around
40% if you use the AIDA method.

Today I am continuing the series on Tips For Article Marketing.

One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people suffering from acne, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example of anchor text:

If you want the search engines to know your site is about acne treatments you would type:

There are many article directories, but not all of them are worth your time. Since you’re trying to get traffic to your website, you want to find the very best ones. It can be hard to choose since the search engine’s “love” for these directories seems to change all the time. Still, there are a few that you can always count on.

These include:

1. EzineArticles.com
2. GoArticles.com
3. ArticleDashboard.com
4. Buzzle.com

If you open an account at these different directories and start a regular submission schedule, you’ll find that you start getting visitors to your website.

Since these are people who are looking for exactly what you’re offering, your conversions should be great as well.

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While writing articles to use in your overall marketing plan is very affective. You should consider when and where keywords should be placed.

There are many people who think that in order to rank highly in search engines, they need to stuff their keyword in their article an excessive amount of times. This is definitely not the best way to attract readers or get traffic to your website.

The search engines are also getting smarter and they know when you’re trying to game them.

It is much better to weave your keywords in more naturally. This will serve both the search engines and your readers. There is no set keyword density that works well, but many experts suggest you stick to around 2 to 5%. That means for every hundred words you would include the keyword about 2 to 5 times.

Remember — the search engines can tell if you’re trying to stuff your keyword in your article. Their main goal is to provide a good user experience for people who use their search engine, and your main goal is to get people to your website or landing page.

It makes sense, then, that you would strive to provide good content that the search engines will like and that people find useful when they visit your website.

A very resourceful tool I found that finds good keywords and useful
information about them is Micro Niche Finder. Watch the videos at this
site on how to use this tool to your advantage. MicroNicheFinder.com