Information Marketing Archives

How To Write Headlines That “Capture” Attention

Traffic. You need it. There are hundreds and thousands of “how to”
manuals, systems, and web sites dedicated to this one topic. Traffic.

If you’re going to sell your product, people have to see it. If nobody
visits your site, it is impossible to sell them anything.

On the flip side of that same coin, once you get them to your site, you
have about 10 seconds to capture their attention. They need to want
your product right away, or at least want to know more.

Have you ever visited a site and either clicked the “back” button or redirected
to another site right away? It happens all the time. You weren’t “captured”
by the headline.

I’m going to share with you my personal “how to” for writing headlines
that “capture” attention…and help you to convert traffic to sales.

The Primary Headline is your biggest weapon of the sales page and should
be used to showcase your biggest benefit to the reader.  It should be large
text, bold, and with different colors to highlight the most important points.

Answer these few questions for a start:

What is the ultimate “best reason” someone should buy your product?

What is the most desirable result of buying your product to the reader?

What, above everything else, would be most beneficial about buying it to
the reader?

This is your chance to quickly summarize your entire salesletter in one or
two eye-catching sentences
that are GUARANTEED to be read by the
visitor to your site.

Fire your biggest gun!  You don’t have any time to lose…they need to be
“captured” by what your product can accomplish for them!

Lay it all down…in one or two short sentences. What will the reader need to
do, and what, in the end, will be the ULTIMATE reward for doing it? You can
tell them details of how to do it later…for now, keep it simple, and keep the
rewards in the forefront.

Do “this”, and get “that”. Having “this” will get you “that”. Cause and effect…a
simple principle you’ve learned about since grade school. A simple cause
leading to a highly rewarding effect…that’s what people are looking for.

This model can take many forms, but the principle is always the same.
Risk/reward. Input/outcome. Time invested/money earned. Etc…

As with any type of advertisement or sales copy, there are some simple rules
to follow in creating your headline…things that will help to boost the effect…

Use Details. The more specific you can be the better.  Not only does your
statement seem more believable with specifics, but in many instances it can
see more reachable. It’s not just “create a guide”, it’s “create a 10 step guide”.
It’s not just “create a membership course”, it’s “get started with one lesson
written…”

Use Time Frames. One of the things most people want is a “time frame”.
How long will this take?  When can I expect results?  It’s not just “earn
money working from home”, it’s “make a living working JUST A FEW
HOURS each week…” It’s “in as little as 48 hours…”

Use Word Pictures. Most people want the easiest route to their destination
of choice.  Use word pictures to describe the ultimate result most desirable
to the reader.  It’s not just “working at home”, it’s “working from the
comfort of your easy chair”.

So, there’s a lot to convey in your headline.  It sets the tone for your entire
sales message, so spend some time developing it based on the things we’ve
talked about here.

You need to “capture” the readers’ attention right away…and the Primary
Headline will be the first thing they read…that they’re almost guaranteed
to read. Make it count.

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Looking For Good PLR Products

A great opportunity to get very rare PLR products.

When you are needing content for just about anything most people look to PLR products
to transform into their own product. Whether it be reports, articles, blog post, ebooks,
or just about anything they need. Heck, it beats paying to outsource the work to a writer.

Starting on the 17th of August till the 27th of August you have a chance to get your
hands on some very rare PLR works. To just give you a sample there are 10 full-length
sell-able reports with over 240 pages of content. There is 2 mini-courses with PLR.
Also, 2 sets of ezine articles. And much much more all with Private Label Rights.

You can get more information and download the package by going to

Vary Rare PLR Package

Don’t miss this fantastic opportunity because these will be retired by the owner.
Now click the link above and see if this package will help you make money with
your online endeavor.

Note: If you need to know how to transform PLR products to your own go to

Using PLR

and get your copy of this report to help you with all the PLR products you have
on your hard drive.

Good Luck with your work.

——————————————————

“Affiliate”

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Another Way You Can Earn An Income Online.

When people search the internet they are usually looking for information. Some
look for games to play, online casinos, or just virtual games to entertain them.

The more serious minded are looking for some specific information that would
give them the answer to a specific question, information to help them solve a
problem, or better yet how to make money online which at last look was searched
over 1 million times globally in a month according to Google keyword research.

I know Affiliate Marketing is probably the most used business model on the
Internet. But, what about the Information Marketing business model? Can someone
make a living providing information products to the masses searching the Internet?
The answer is a profound “yes” and you can do so very efficiently.

There is a phrase “who, what, when, and where” that relates to Information Marketing
or any type of business whether online or offline.

A. Who?: In general it is anyone that is looking information that they need. Does
not matter the subject, they are looking for an answer to something. This is your
target market. The person to whom you are going to help by providing the information
they are searching for.

B. What?: This is the information they are looking for, the answer to there questions,
the information they need to solve their problem, or the overall assistance they need.
This can come in various forms such as a report, ebook, software, or other various
forms of media. You want to provide this information to them.

C. When?: Most of the time when I am looking for information it is something I needed
yesterday. I am sure all of us have been in that same frame of mind one time or
another. People searching the internet for information are no different. Thanks to the
speed of the internet delivery of information can be almost instantly no matter what
time it is or where in the world you are.

D. Where?: There are two parts to the “where” statement. The first being where do I
find who is looking for what. The answer to this is not simple and can be in itself a
report or ebook covering this subject. Just of the top of my head you can take a look
at Google Trends, Yahoo Answers, and depending on your niche, forums can be a
good resource to find subject matter.

The second part is more simple and that is where do you find the information that is
needed by the consumer. The best source is yourself. Do you have the knowledge or
expertise in this field to give the consumer what they need or asking for. Depending
on the answer, you will determine the format in which to deliver the information to
the consumer. It is also up to you on whether to charge for your work and how much
you will ask for it. You could also outsource the work to an expert in this field. This
usually comes with a price, so, do your research and make sure it is an investment
that is worth this consideration.

I touched lightly on the subjects above just to give you an idea of what in general
is involved in Information Marketing. I will go in for detail on each subject in the very
near future.

For now I would like to give you 9 different reports from one of the Internets best
Information Marketers. The information in these reports are priceless in my opinion.
To get more detailed info on what subjects are covered and to get the reports just
click this link.

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PLR vs. Ghostwriting: Which is Better?

PLR vs. Ghostwriting: Which is Better?
by Nicole Dean

Private Label Rights (PLR) articles and ghostwritten articles
are both options when you need web content. Each is unique in its
qualities and each has its drawbacks.

So, when you need content, which should you choose? Let’s analyze both options to find out which option is right for you.

Ghostwritten Articles

Ghostwritten articles are written just for your use. You own the article and can do whatever you’d like to with it.

Pros:

1. The article is unique to you and you do not share the content with anyone else.

Cons:

1. Ghostwritten articles are quite a bit more expensive per article than PLR packages.

2. You have the responsibility of finding a good writer.

3. The quality can be questionable.

4. You need to check your articles to make sure your ghostwriter isn’t stealing content. Unfortunately that does happen.

PLR Articles

PLR articles are prewritten articles that are sold in packages, or as part of a monthly membership.

Pros:

1. PLR articles are much more affordable than ghostwritten ones.

2. The content is ready, so you don’t have to wait for a ghostwriter to become available or find a ghostwriter who is available.

Cons:

1. The content is not unique. You share the articles with the other people who purchased the package or membership.

2. You can’t submit the PLR articles to article directories.

3. The quality can be questionable.

4. You have to find PLR packages in your niche – or hope that the membership you signed up for sends you ones that you can use.

How can you even the odds between the two? Find a quality PLR
service
that allows you choose your topics. If the articles are well
written, and their distribution is limited, it’s almost as good as
getting ghostwritten content just for you. That way, you get the best
of both worlds – quality content at a great price.

Author Resource –
Nicole Dean welcomes you to check out the articles at EasyPLR.com – where you’ll find high-quality PLR articles on niches sold in very limited quantities.


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20 Tips For Writing Your eBook Part 2

We left off in part 1 with talking outlining again and again. I would like to start this section with continuing on the subject of outlining and organization. Where some may see this as not as the most important part of writing, I myself feel it is. True is the old saying “Those who fail to plan. Plan to fail.”

11. Create a Plan of Action.

To help you achieve your goals and stay focused on the objectives, you should have a well laid out action plan. This plan will cover the steps you need to take to get you from where you are currently, to the ultimate goal of where you want to be.

Many folks tell you to set high goals and try to get to them. Personally, I think that’s a recipe for discouragement. If you set ten goals and you only get to one of them, how do you feel? Like a failure. At least that’s how I feel.

On the other hand, if you have ten REACHABLE goals and you nail them all, how do you feel? Like a success. And that feeling fuels you on to accomplish more and more.

I like to do what I call “above and beyond goal setting.” I set myself realistic, reachable writing assignments and then I try to go “above and beyond” that goal. In other words, my goal for today might be to write 10 more tips for this eBook. And I’ll shoot for 15. If I get 15, then super-yippee! But, if I only get the 10 done (which is very realistic) then I still feel like I’ve accomplished something.

It’s all mental. And I like to keep my mind happy and feeling victorious. :o )

12. Use a Checklist.

Another thing I love to do to stay focused on my objectives is to use a checklist. I actually write down my entire action step gameplan for a project. And I do this in VERY DETAILED steps. Why? Because I get to check off completed tasks much more frequently…which again makes me feel like I’m accomplishing more.

I have checklists for everything. Part of that is to stay organized, because I have so many things going on at the same time. But, part of it is to MARK THROUGH the tasks I have completed. Nothing satisfies me more (well, there are a few things :o ) than being able to see a sheet of paper with a whole page of tasks checked off as completed.

Use a checklist. I’m telling you straight, the more you are able to visualize that you’ve accomplished, the more you will stay focused and get your objectives accomplished.

13. Tackle One Goal at a Time.

Closely relating to that is HOW you tackle that checklist. While sometimes with writing it’s important and necessary to look at the big picture and not so much the little things, when goal setting and staying focused, you might try focusing on only a few goals at a time. If you start looking at everything at once, you can become confused and frustrated, and might lose sight of where you want to be.

Instead, concentrate your efforts on THE NEXT ENTRY ON THE CHECKLIST. Don’t look at the entire checklist, just what’s next.

When we travel (which is a LOT) we take a look at the full map to see where we will be going and to get an idea of which way we’ll be traveling. BUT, during the road trip itself, we focus on ONE ROAD AT A TIME. All we need to know is which way to turn NEXT. What’s important during the journey is the next step.

Same thing applies to writing an eBook — yes, take a look at the whole map and see where you are going — but focus on the next entry on the checklist. You can’t complete the journey until you take the next step in front of you.

14. Establish Support Systems.

Maintaining some type of support system will help you keep it all together. Writing, although incredibly rewarding, can also be very frustrating. Keeping a strong support or buddy system in place will keep you focused and on track.

Keep people around you who will help you be accountable for your writing, people who know how to encourage, but also challenge. When you want to celebrate a success, pull in your support system.

When you need a shoulder to cry on when something didn’t go as well as you would have liked, again, use your support system. (Hey, we all need somebody to lean on!) Your support systems needs to consist of people whom love and care for you and share in your goal to succeed in writing.

But, you also want them to be HONEST with you. If a chapter stinks, it would be better to know about it NOW so you can fix it instead of publishing your eBook and letting the world be your critic. I tell my friends up front: “tell me the truth, but go easy on me.”

15. Celebrate the 1/4 Milestones.

Just as you will reward yourself for completing your eBook, you should also celebrate what I call “1/4 milestones.” They aren’t big enough to be considered a milestone, so they are like a quarter-milestone.

If you have twenty chapters of an eBook to write, after you’ve written five chapters, celebrate with something small. Then after the next five chapters, another small treat. This will keep you focused on your objectives and gear you toward that next milestone, and then on to the big finale.

For me, I like to treat myself to a nice big bowl of cheese dip and a bag of tortilla chips. And if you saw my picture, you’d see that I’ve passed a lot of 1/4 milestones in the past few years! :o )

But seriously, it’s important to staying focused that you take the time to celebrate your achievements. They may not be “Climbing Mount Everest” significant, but they are equally as monumental to getting your product completed.

How about a few more organization and outlining ideas that you can use?…

16. Use Color Codes.

As you start putting your ideas and thoughts together, try to separate them out using colored binders or color highlighters in notebooks. Keep all relative research for each chapter separate and devise a system to coordinate each section.

This will help you stay focused on one thing at a time and keep your thoughts organized. In addition, try a system using labels, in order to quickly and easily identify each section of the book. As you need to add or change something, you can very easily pull out the appropriate file and focus only on that.

17. Plan An Idea Family Tree.

If you have a general idea for a story, with this exercise, you will start writing your thoughts about how that story will branch out – pretty much like the layout of a family tree or business organization chart.

For example, let’s say you’ve decided to write about Movie Making. Make “Movie Making” the top of the tree. Then move down to “subordinates” and list those. These could include “Directing”, “Producing” and “Acting.” Then you move down again. Now you might have “Movie Locations”, “Era”, “Subject Matter.” This continues all the way down until the “tree” is complete and there are no more layers to add.

Once you’ve put everything out on paper, you may need to move a few things around but in general this will provide you with a good idea of how the story would flow, starting at the top and working all the way down to the bottom. You can do this exercise for no matter what subject matter you’re working on.

It’s a great way to plan the STRUCTURE of your eBook and perfect for getting organized for your outline. Once you complete it, it’s just a matter of “filling-in-the-blanks.”

18. Break it Up.

Rather than trying to cram all your outline ideas onto the pages, literally start at the top and work your way down. On your paper, jot down three ideas and call them Idea 1, Idea 2, and Idea 3. Place Idea 1 at the top of your paper, Idea 2 in the middle, and Idea 3 toward the bottom. Come up with two or three sub-ideas for each main idea and list them under the appropriate title. From these sub-ideas, you will start to build the sentences and paragraphs.

19. Design a Cover.

Don’t forget to get your own customized eBook cover art created to use on your webpage. Statistics show that by simply having an eBook cover art graphic on your sales letter you can actually increase your sales by up to 300%.

That’s selling THREE TIMES AS MANY copies of our eBook simply because you have a visual representation of your eBook on your site.
Remember a visual representation of your product will increase sales. It makes your eBook or product look more professional.

Presentation of your offer is JUST as important as your offer itself.

Want to create ecovers quickly and easily? Check out this ecover software.

20. Graphic Outlines.

Why not try capturing your thoughts in free-association diagrams, without giving much thought to how it will all fit together. The reason for this is that it helps you from worrying about keeping the thoughts in order. In a way, it’s a form of brainstorming. The actual name of this exercise is “idea-clustering” or “mind mapping.”

It helps you to (a) organize your ideas and (b) come up with new ideas to share.
If you are looking for a way to create material quickly, this is a perfect solution and provides a great way to reorganize material later.

I hope that these tips, techniques and strategies have been a great help. In the next part I will start on the subject of Staying Motivated. Until then to your successful writing.

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20 Tips For Writing Your eBook Part 1

Outlining and Organization Part 1
………………………………………………………………………………….
I’ll be honest with you up front — if you don’t create an in-depth outline, get yourself organized and stick to the plan, you’re going to have a hard time writing your eBook.

The reason writers can write a new eBook every month is because THEY STAY ORGANIZED. It’s that simple. It isn’t creativity. It isn’t writing ability. It isn’t some special power or magic wand. It’s ORGANIZATION.

So, let me share a few tips with you to keep you on track…

1. Get Organized.

I can tell you from experience, you got to get organized and stay organized if you want to write an eBook. Each time you get ready to write something new, ask yourself some very simple questions.

– What is the focus of this book, article, newsletter, etc.?
– What is the message that I want to get across to the reader?
– What makes this writing different or special?
– What is the order in which I need to divide categories?
– Is this a believable idea and if not, how can I make it believable?
– What kind of research do I need to perform?

Once you’ve answered those questions honestly, you will have better focus to begin. I cannot stress the importance of getting and staying organized. I just don’t know any other way to write than to have a game plan and to stick with it. I’d be lost without doing it.

A great tool many authors use is a planner or organizer. Find an office supply store and get you a new planner or organizer to record your outline and steps completed for your ebook.
Believe me, it’s money well spent. It is critical to your success as an author — simply because it helps you to stay on target and complete your projects.

2. Understand your Goals.

When you get serious about writing, sit down and actually write a mission statement. Identify why writing is important to you, what you expect to get out of it, and what result you want from your writing.
Do you want to earn money?
Do you want to experience a sense of accomplishment?
Do you want to be recognized as an expert?
Do you want fame or credibility?
Do you want to share your knowledge and experience to help others?
Do you want ALL OF THE ABOVE? (And then some!)

When you need motivation, look at your mission statement and re-read what it was that opened your heart to writing in the first place. For the writer that finds great success, it’s perfectly fine to be proud of your accomplishments and awards, but don’t get so caught up in things that you lose sight of why you started writing in the first place. A mission statement will also help keep you grounded.

3. Find a Significant Audience To Sell To

The biggest fear of most writers is that their eBook won’t sell. And that’s a good fear to have because it forces you to take some time to RESEARCH and find out if your eBook is something to pursue at all.

The biggest mistake you can make as an eBook author is to invest time and energy into writing something that no one (or very few people) want to read, or are willing to pay to read.

Before you write a single word of your eBook, find out if the information you are going to share is “sellable.” Determine if it’s information that is valuable to a significant number of people. If your eBook is something you are going to sell in the $20 – $50 range, then you need to make certain that there are at least 10,000 potential customers out there. You’re going to need to sell a substantial number of eBooks to earn some decent profits, so make certain that you have plenty of people who are potential customers.

If you are going to sell a very “nichey” product for a higher price tag of $100 or more, then obviously you won’t need as large of an audience to choose from.

4. Determine Your Own Unique Approach.

What makes you DIFFERENT? Why should a customer buy from you instead of your competition? Are you faster, better, cheaper? Do you offer more? More for less?
From the beginning, you need to find some way that you separate yourself from the rest of the package, something that makes your eBook more advantageous to the potential customer than anyone else’s. You want them to buy from YOU, so why should they?

One of the things that autors like to do — and then stress in their sales letter and ads — is that they offer 100% original, exclusive information. In other words, if you want this information, you gotta buy it from THEM, because NO ONE ELSE HAS IT.

If you can create an eBook that is structured in such a way that no one else is offering it, then you force folks to buy from you if they want the information. That’s a powerful concept, so don’t take it lightly. One of the most important things you can do is determine WHY someone should buy from you, and then work on solidifying that as you write.

Exclusive information? Then write only content (at least portions of it) that no one else is sharing.
Exclusive format? Then structure yours in such a way that can only be found through you.
Exclusive offer? Then put together something that is yours and yours alone.

You separate yourself from the competition by eliminating the competition.

5. Have a Purpose.

I mentioned this briefly before, but certainly it applies here as well. To stay focused on your objectives, you gotta have a purpose. Something that drives you. Something that is waiting at the end of the journey — at the completion of your project.

One young man started writing as a tribute to his loving parents who through unbelievable challenges had raised him with unconditional love and full support. As a way to thank them, he decided to write a book, hopefully have it published, and present it to them for their 50th wedding anniversary. Not only did he get his book published and completely surprised his loving parents, but he went on to a full-time career in journalism.

He had a purpose, a real purpose that drove him to succeed. Keeping your objective in sight is much easier when you’re excited about your work and strive to succeed at your goals. The great thing is that you’re never too young or too old!

Heck, even if the purpose is “Nah, nah — see I told you I could do it!” — that’s something to stay focused upon. One of the most invigorating things in life is to do something that someone told you couldn’t be done.

6. Write Objectives Down.

This is an extremely important step and one that shouldn’t be missed. If you don’t write your objectives down, you will quickly lose sight of them. Keeping them as a visual will help you achieve them.

The most important objective is to identify WHAT YOU WANT TO SHARE with your readers. What is it that you want to share with those who download your eBook?

And, more importantly, have you done that?

Staying on track means looking back over what you’ve already written and determining if it does meet your objectives. In other words, if you want to give your readers a step-by-step plan for losing weight, does your writing do that? If it does, keep moving on. If it doesn’t, then what areas need further explanation or additional information?

7. Working Title.

Choose a title to get you going. You should always entitle the product before you even start writing on it. It helps you to organize all of your ideas towards supporting the main theme of the eBook. That’s what a title for an information product is — it’s a statement of the main theme of the eBook.

For example, when Jimmy D. Brown wrote List PROFIT System, that title helped him to organize his thoughts, remove information that didn’t belong, and add new ideas as he worked on the outline. He structured that course so that everything he shared would work towards showing the reader how to profit from their online newsletter (Aka: ezine)

You can also use the TITLE to help you create your actual chapter headings. For example: If you are writing an eBook on becoming a better golfer, you might entitle it “How to Become a Great Golfer.” Your organization for the eBook might include chapters such as…

Great Golfers aren’t afraid to take risks.
Great Golfers develop their own unique style.
Great Golfers invest in their game.
Great Golfers blah blah blah

The TITLE of your eBook, in addition to helping you stay focused towards the theme, also helps you to organize the subheadings / sections of the eBook by incorporating it into the actual chapter titles themselves.

8. Thesis.

A thesis is one or several sentences that state the audience’s main problem and then how your book is going to solve it. Go ahead and write your book’s thesis, knowing that doing this before your book is written will help keep you on track much better. In this aspect, the chapters will all need to support the thesis so as you write, you will have that in your mind.

Basically, you are expanding upon the title of the eBook. “How to Become a Great Golfer” is the title. Your thesis statement might be “How to become a great golfer in less than an hour a day by following 7 strategies of other successful golfers.”

Everything you write works toward accomplishing what you state as the purpose of your eBook. If it doesn’t work towards that, then get rid of it. It doesn’t belong in there.

9. Use The 4-Step Writing Formula.

Closely connected to writing your objectives down and then seeing if you are achieving those objectives (particularly in reference to WHAT YOU WANT TO SHARE with your readers) is to use the 4-step writing formula…

Step One: Write Out A List of Everything You Want To Share. That’s right, just write down everything you want to share in your eBook. I’m talking just start rambling on paper (or your computer screen). Everything you can think of that relates to the subject of your eBook. Just a list of “ideas” you want to share.

Step Two: Write Everything You Can Think Of For Each Entry. For each entry on your list (I.E. Each “idea”) write down everything you can think of. Explain each idea as thoroughly as you can. Share research, examples, case studies, quotes, tips, resources — everything you can find for each section.

Step Three: Organize Your Thoughts. Take everything and put it into a logical order. If it’s a tutorial, organize it chronologically in order of which steps come first. If it’s a “tips” eBook, categorize the tips. Put things in a logical order for your readers to be able to understand as they begin reading.

Step Four: Edit And Pad The Sections. Go back to each section and edit. Take out what doesn’t need to be in there. And add more content to the sections that need further explanation.
Congratulations. You just wrote an eBook. :o )

10. Outline Again And Again.

A common mistake of many new writers is that they are so eager to write, they want to dive into a project immediately without giving much thought to process or content.

Perhaps you have an idea but it’s only half-baked. By using ideas that haven’t been thought out very well you usually end up with a poor eBook and a lot of frustration. (How many times have you quit a project and started a new one?) For this reason, if you are just starting to get involved with writing, you need to first learn about and understand the importance of OUTLINING your project.

I always start any writing project by constructing an IN-DEPTH outline. I jot down every idea that I want to share in the eBook (original ideas and researched ideas) and then I organize it into a logical flow for actually writing the content.

BUT, it doesn’t end there. As I am actually writing the eBook, I continue to tweak the outline. I add more subpoints along the way.
——————- Sidebar ———————
Here’s a “very simple” example:
Original outline…

3 Ways to Research Writing Projects
1. Interview experts
2. Subscribe to newsletters
3. Search keywords at search engines.

Expanded outline #1…
3 Ways to Research Writing Projects

1. Interview experts
A. Determine what you want to ask
B. Identify experts
C. Prepare contact letter
D. Submit contact letter
E. Conduct Interview

Expanded outline #2…
3 Ways to Research Writing Projects
1. Interview experts
A. Determine what you want to ask
You could easily add many subpoints here describing what I would actually want to ask the experts concerning my writing subject.
B. Identify experts
You could easily add many subpoints here discussing ways to find out who the experts are and how to contact them.
C. Prepare contact letter
You could easily add many subpoints here explaining what to include in the contact letter, how to make it “worth the while” for the expert, etc.
D. Submit contact letter
You could easily add many subpoints here about the best ways to submit the contact letter (email, traditional mail, fax, telephone, etc.)
E. Conduct Interview
You could easily add many subpoints here describing in detail how to do the interview. (necessary equipment, interviewing skills, preparation, etc.)
——————- Sidebar ———————

The point is to continue EXPANDING each point and subpoint until you have covered everything that is needed in order to comprehensively and clearly share the information your readers need.
Once you have an IN-DEPTH outline, the writing is easy. Who couldn’t write ONE PARAGRAPH about each subpoint? That’s really all it takes.

That is all for Part 1. In Part 2 of Outlining and Organization we will start with #11 Create a Plan of Action. Until then I hope you read, absorb and utilize the information in Part 1 to help you in writing your book.

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As an internet marketer, I know just how lucrative it is to make money marketing online businesses. However I have to let you on a secret I just stumbled upon. I have just found out that instead of concentrating only on online businesses, it is just as easy to earn easy cash using internet marketing techniques on offline businesses!

The main reason for this is because to offline businesses, internet marketing proves to be something new. They are not aware of this market and avenue of free marketing, which brings increased sales and profit for them.

We as internet marketers have nothing to lose as all we have to do is to teach all of them the tricks of internet marketing. Basically, offline businesses at present carry out similar marketing and advertising tactics like using coupons for promoting their businesses and perhaps getting listed in the yellow pages.

They save while we earn

However what they do not know is that they can save money through internet marketing (while we make money!). Instead of spending money printing coupons, we can teach them how to use online coupon companies for free. And instead of getting listed in the yellow pages, we just have to show them the global audience the business gets by listing their business in online yellow pages and directory sites.

We can also carry out workshops to teach them all there is to internet marketing and earn some money by charging for attending the workshop. We can also offer to start blogs for them, and manage them by adding fresh content on a regular basis, and by perhaps starting an e-newsletter for interested people to sign up for.

So you can see that by offering our internet marketing skills to offline businesses, not only do these businesses flourish, we can also earn a sizeable amount through their internet marketing.

There are more tips and techniques to learn by implementing internet marketing techniques in offline businesses. This is why I highly recommend you download this free report called Easy Offline Cash. It discusses everything about using internet marketing techniques in offline business. If you care at all about making more money with what you always to, you will at least download and read the report, it’s free!

Click Here To Download Your Free Easy Offline Cash Report

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