Make Sure Your Landing Page Is Relevant

PPC Tip # 4

Continuing our series on Pay Per Click advertising we take a look at a very
important aspect of any marketing campaign. The Landing Page.

One mistake that many people can and do make, is sending their PPC
traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for.
This will ensure that your visitor doesn’t simply click away the second they
land on your page.

People are often trying to find something very specific, and if it’s not clear
that you have what they want you’ll lose that visitor fast. If you make an
effort to customize a landing page that is relevant to your website you will
find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on
the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for
sale,” you want to make sure the page people come to clearly showcases
these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that
landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely
your traffic is to convert into sales.

Think about your own experience with searching for information or a
product you were interested in and how important the landing page was
for you when you reached it. Did it contain the information you were
looking for or did you click away because the information or product
was not relevant?

Filed under: Advertising • Uncategorized

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